‘Analytics’ is an important tool to understand how well a social media campaign has performed. As digital marketers, it’s important that our clients understand what the terms such as “Reach, Impressions, Engagement” in our reports stand for & how they differ.
We break these terms down into simple words to make it easier to understand.
1. Reach – The number of unique users who have come across a content on a social platform. Eg: A user liked a certain post from your page, but then potentially reached that individual’s friends after he/she liked the post, so the reach increased with more no. of people seeing the post.
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