As digital marketers, it’s important that our clients understand what the term “Impressions” in our reports stand for & how they differ.

    Impressions are the number of times a particular post appears on user’s newsfeed regardless of being clicked or not. An impression may be created because one friend commented (engagement) on a particular post, and it showed up on your newsfeed. When another friend shared (again engagement) the same post, it appeared once again …

As digital marketers, it’s important that our clients understand what the term “Impressions” in our reports stand for & how they differ. Read More »